Our impact
Our latest Impact Report sets out how we help prevent financial difficulty and remove problem debt from people’s lives.
Our Impact in 2024
Download our latest report
Helping people to tackle their debts
In 2024, National Debtline helped 118,300 people over the phone and via our online debt advice tool (up 64% on 2023). We also helped 32,200 people via webchat and received 2.18 million visits to our National Debtline advice website.
Helping small businesses survive and thrive
At Business Debtline in 2024, we helped 37,800 small business owners over the phone (up 32% from 2023) and 15,400 by webchat, with more than 667,000 website visits.
Training creditors and the debt advice sector
In addition to our work delivering frontline services, we play a key role in helping creditor organisations to improve their support for customers in vulnerable circumstances. In 2024, we provided 30,290 training places to staff in 50 creditor organisations, and are proud to have won the Excellence in Training award at the Credit Strategy Collections and Vulnerability Awards 2024.
Through our Wiseradviser service, we also provide free training and resources to the free-to-client advice sector. In 2024, we provided 14,540 training places to 2,510 advisers in 750 free-to-client Agencies.
Influencing policy for people in financial difficulty
As well as providing help directly to people in debt, we work to secure positive change at a policy level.
This year we made progress on a number of our influencing priorities, as well as securing a major campaign win for our Help to Repay campaign, with Ofgem announcing plans to introduce such a scheme in 2025.
