Our impact
Our latest Annual Report sets out how we help prevent financial difficulty and remove problem debt from people’s lives.
Our Impact in 2025
Read our annual report
Helping people to tackle their debts
In 2025, our National Debtline service helped 129,100 people with vital debt advice over the phone and via our online debt advice tool (an increase of 9% on 2024). We also helped 39,100 people via webchat (an increase of 21% on 2024).
A key part of our mission is removing problem debt from people’s lives. As a result of our advice:
- 9 in 10 (89%) saw their debts reduce or stabilise.
- Within just 6 weeks of getting advice from us, 57% of those whose debts decreased had seen these reduce by £1,000 or more.
- For a quarter (24%) of people, their debts had reduced by more than £5,000.
Helping small businesses survive and thrive
In 2025, our Business Debtline service helped 35,900 small business owners over the phone and 12,500 by webchat.
9 in 10 (89%) people saw their debts reduce or stabilise following our advice.
Within just 6 weeks of getting advice from us, half (49%) of those whose debts decreased had seen their personal debts reduce by more than £5,000.
A further 28% saw their debts reduce by between £1,000 – £5,000.
The results were similar when it came to business debts: Half (49%) of those whose business debts decreased saw them reduce by more than £5,000, including 37% whose debts decreased by more than £10,000.
Training creditors and the debt advice sector
In addition to our work delivering frontline services, we play a key role in helping creditor organisations to improve their support for customers in vulnerable circumstances. In 2025, we provided 3,200 training places to staff in 78 creditor organisations. Through our Wiseradviser service, we provided 14,200 training places to 2,300 advisers in 800 free-to-client agencies across the UK.
Influencing policy for people in financial difficulty
In 2025, we also continued to make progress against our current influencing priorities, to improve the treatment of people in, or at risk of, problem debt. This includes:
- Improving council tax collection
- Reimagining insolvency
- Securing statutory bailiff regulation
- Helping people trapped in energy debt
We estimate that, in 2025, at least 55,000 people directly benefited from the impact of our campaigning work from recent years.