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Our team

The Money Advice Trust is led by a senior leadership team and wider management team. We also benefit from the knowledge and experience of our president, ambassadors and trustees who offer their time to help us achieve our vision.

Steve Vaid

Chief Executive

Steve Vaid is the Money Advice Trust’s Chief Executive Officer and joined the charity in early 2024. Steve has extensive leadership experience in a wide range of commercial and third sector organisations, and joined the Money Advice Trust after five years as Director of Client Services at Australia Mutual Provident (AMP).  He previously served as Deputy CEO and Acting CEO of Guide Dogs for the Blind Association, following roles at Royal National Institute of Blind People and Voluntary Service Overseas.  

Steve has a particular depth of experience of harnessing digital technologies to transform service delivery and impact, crucial in supporting growth and innovation in debt advice delivery.  

David Cheadle

Chief Operating Officer

David Cheadle is the Money Advice Trust’s Chief Operating Officer, having previously served as the charity’s Acting Chief Executive, Deputy Chief Executive and Director of Strategy and Services.

David joined the Trust in 2004, and during nearly two decades at the charity has led major projects including the acquisition and expansion of our Business Debtline service, the introduction of omni-channel advice and the growth of the Trust’s commercial training and consultancy enterprise.

As Chief Operating Officer he has played a key role in securing major debt advice contracts in England for National Debtline and Business Debtline, and led an ambitious programme of technological change in our debt advice and training services.

David holds an MBA from Aston University.

Jane Tully

Director of External Affairs and Partnerships

Jane Tully is the Trust’s Director of External Affairs and Partnerships, and has served on the charity’s Senior Leadership Team since 2014, including as Director of External Affairs and Partnerships and Head of Insight and Engagement. In that time she has led on building and strengthening partnerships with creditors and overseen the charity’s external affairs, business development and insight functions, and its training and consultancy services.

Jane leads on the Trust’s business planning as well as commissioning and contract management, having led the Trust’s recent successful bids for debt advice contracts in England.

Before joining the Trust, Jane led the policy and public affairs team at Charity Finance Group and worked for the Charity Commission, NSPCC and the London Borough of Camden.  Jane also volunteers for a number of London based community groups.

Mark Day

Director of Corporate Services

Mark Day joined the Trust in September 2023 and is responsible for leading our IT, HR, Business Support, Compliance and Risk and Finance departments. Mark is a Chartered Accountant and has worked in a range of finance roles, including as part of the leadership team of a national property and investment company owned by the Department of Health. His roles there included Investment Director, Chief Financial Officer, Chief Operating Officer, and a period as Acting Chief Executive.

Most recently Mark has worked in the private sector supporting the NHS in service innovation. He is also Chair of an NHS subsidiary company providing estates management services, Senior Independent Director of an NHS Foundation Trust, and a lay member of Cornwall Council’s Audit Committee.

Joshua Parkes

Head of Operations

Joshua Parkes is the Trust’s Head of Operations, responsible for leading the Trust’s contact centre operations and client experience departments. Joshua’s role includes overseeing the resourcing and delivery of our telephone and webchat advice channels, and our range of online advice tools and resources across National Debtline and Business Debtline.

Joshua is responsible for our 230-strong contact centre based in Birmingham, and has successfully delivered several major expansions of our debt advice services in recent years.

Joshua joined the Trust in 2009 having previously worked as a mortgage adviser for Portman Building Society. He has a wealth of advice and contact centre experience having worked in a range of roles at both National Debtline and Business Debtline, including providing advice direct to clients and managing advice teams.

Matt Hartley

Head of Influencing and Engagement

Matt Hartley is the Trust’s Influencing and Engagement, responsible for our influencing, communications, marketing and business development functions.  In this role he leads our work to raise awareness of National Debtline and Business Debtline, influence and improve public policy, and establish partnerships with a wide range of other organisations to support people in financial difficulty. Matt also oversees the Trust’s engagement with government, including the devolved administrations.

Matt joined the Trust in 2014 and has worked in the debt advice and financial capability sectors for more than 12 years, including previous roles at the Personal Finance Education Group and StepChange Debt Charity. He holds an Executive MBA from Leeds University Business School, and serves as a local councillor in the Royal Borough of Greenwich.

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