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Our team

The Money Advice Trust is led by a senior leadership team. We also benefit from the knowledge and experience of our trustees, and our president, who offer their time to help us achieve our mission.

Steve Vaid

Chief Executive

Steve Vaid is the Money Advice Trust’s Chief Executive Officer and joined the charity in early 2024. Steve has extensive leadership experience in a wide range of commercial and third sector organisations, and joined the Money Advice Trust after five years as Director of Client Services at Australia Mutual Provident (AMP).  He previously served as Deputy CEO and Acting CEO of Guide Dogs for the Blind Association, following roles at Royal National Institute of Blind People and Voluntary Service Overseas.  

Steve has a particular depth of experience of harnessing digital technologies to transform service delivery and impact, crucial in supporting growth and innovation in debt advice delivery.  

Mark Day

Director of Corporate Services

Mark Day joined the Trust in September 2023 and is responsible for leading our IT,  Business Support, Compliance and Risk and Finance departments. Mark is a Chartered Accountant and has worked in a range of finance roles, including as part of the leadership team of a national property and investment company owned by the Department of Health. His roles there included Investment Director, Chief Financial Officer, Chief Operating Officer, and a period as Acting Chief Executive.

Most recently Mark has worked in the private sector supporting the NHS in service innovation. He is also Chair of an NHS subsidiary company providing estates management services, Senior Independent Director of an NHS Foundation Trust, and a lay member of Cornwall Council’s Audit Committee.

Matt Hartley

Director of Marketing and Engagement

Matt Hartley is the Money Advice Trust’s Director of Marketing and Engagement, responsible for our brand and marketing, influencing and communications, and analysis and insight functions.  In this role he leads our work to continually improve our customer insight, raise awareness of National Debtline and Business Debtline amongst people in financial difficulty, and influence and improve public policy.

Matt joined the Trust in 2014 and has worked in the debt advice and financial capability sectors for more than 12 years, including previous roles at the Personal Finance Education Group and StepChange Debt Charity. He holds an Executive MBA from Leeds University Business School, and serves as a local councillor in the Royal Borough of Greenwich.

Joshua Parkes

Director of Operations

Joshua Parkes is the Trust’s Director of Operations, responsible for leading the Trust’s contact centre operations and client experience departments. Joshua’s role includes overseeing the resourcing and delivery of our telephone and webchat advice channels, and our range of online advice tools and resources across National Debtline and Business Debtline.

Joshua is responsible for our 230-strong contact centre based in Birmingham, and has successfully delivered several major expansions of our debt advice services in recent years.

Joshua joined the Trust in 2009 having previously worked as a mortgage adviser for Portman Building Society. He has a wealth of advice and contact centre experience having worked in a range of roles at both National Debtline and Business Debtline, including providing advice direct to clients and managing advice teams.

Damian Chapman

Director of Income Generation

Damian Chapman (he/they), is Director of Income Generation at Money Advice Trust and joined in September 2024.

They have been in fundraising and income generation for nearly twenty years, joining us from Charity for Civil Servants where they were Director of Fundraising and Communications. Damian has previously worked for Police Care UK, The Postal Museum, Envision and Battersea Dogs and Cats Home.

Damian is a Trustee for the Chartered Institute of Fundraising (CIOF), sits on the Complaints and Investigations Committee at the Fundraising Regulator, and is Chair of Rogare, the Fundraising Think-Tank.

Allan Kite

Director of Technology and Transformation

Allan joined the Trust as Director of Technology and Transformation in November 2024 and has over 30 years of expertise in financial services and technology, specialising in consumer credit and payments. He has been responsible for driving strategic change across global enterprises and challenger financial institutions alike.

Allan’s career includes senior roles at Barclays, Lloyds Banking Group, Citigroup and most recently at NewDay where he was responsible for strategic technology transformation. His previous achievements include digitising a legacy credit business, launch of a successful software-as-a-service enterprise and major regulatory programs for SEPA, GDPR, and PSD2.

Allan has a keen interest in consumer lending technology disruption and the impact of regulation on the financial services sector, including Open Banking and data driven decisioning.

Based in the UK, Allan frequently travels to Europe and beyond, pursuing his passion for outdoor activities.

Rebecca Hooper

Director of People

Rebecca joined the Money Advice Trust in March 2025. She oversees our People and HR function and is passionate about the importance of embedding a great culture across all areas of an organisation. With over 16-years in people-centric leadership roles, her career spans a wide range of industries, including Unilever, Raytheon and Aecom. At the heart of her work is a commitment to creating inclusive, values-driven environments where people feel supported, heard, and inspired to do their best. A passionate advocate for education, she also serves as a trustee on the boards of two schools, contributing to the growth and wellbeing of future generations. 

Miles Joseph

Director of Strategy and Transformation

Miles is the Money Advice Trust’s Director of Strategy and Transformation, responsible for ensuring our services meet the needs of people in financial difficulty, both today and for the future. Miles has significant experience in strategy and transformation roles across the financial services sector, including having worked in fintech, wealth advisory and financial planning firms.

He started his career in technology, before moving into broader business proposition development and change roles as a Director within firms and as a consultant. In his last role, Miles developed a multi-channel financial advice model across face-to-face, telephone and digital advice, and championed sustainability through the products and processes.

Miles has also experience of working in the Not-for-profit sector, consulting to Shelter Scotland on the development of a proposition and funding bid to provide building skills to young homeless people in the refurbishment of empty homes.

In his spare time Miles is an avid yoga practitioner and enjoys travel and struggles with online and in-person Italian classes.

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