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Money Advice Trust appoints two new Directors 

Damian Chapman joins as Director of Income Generation, while Matt Hartley is promoted to Director of Marketing and Engagement after ten years at the charity.

Posted November 4, 2024

Debt advice charity, the Money Advice Trust, has made two new appointments to its senior leadership team, after new Chief Executive Steve Vaid joined earlier this year.   

Damian Chapman joins as Director of Income Generation, while Matt Hartley is promoted to Director of Marketing and Engagement, overseeing the charity’s marketing, influencing, communications and insight work.   

Damian brings extensive fundraising experience in a number of third sector roles, most recently as Director of Fundraising and Communications at Charity for Civil Servants. He will take on responsibility for the Money Advice Trust’s fundraising and income generation activities, working closely with current funders, while also looking to develop new partnerships as the charity seeks to achieve even greater impact for people and small businesses who are struggling financially.  

Matt Hartley becomes Director of Marketing and Engagement after ten years at the Money Advice Trust, most recently in the role of Head of Influencing. Matt will lead the charity’s work to raise awareness of their free debt advice services, National Debtline and Business Debtline, as the charity looks to help even more people. Matt will also oversee the charity’s evolving insight strategy and its continued efforts to influence and improve public policy to tackle and prevent problem debt.  

Steve Vaid, Chief Executive of the Money Advice Trust, said:  

“I am thrilled to have Damian and Matt on board. They are taking on their new roles at an important time for the Money Advice Trust, as we develop and embed our new strategy. We are ambitious to do even more to help people in financial distress, and ensure they get the support they need at the right time. The experience and expertise that Damian and Matt bring will be vital to helping us achieve this, working alongside the excellent team here at the Money Advice Trust.” 

Damian Chapman, Director of Income Generation at the Money Advice Trust, said: 

“Having seen the impact of financial hardship on peoples’ lives my entire professional fundraising career, the mission and work of Money Advice Trust has never been more important. Money Advice Trust has fresh ideas and a strong ambition to support many more people in the years ahead. I’m excited about what we can deliver in the coming decades that will make a real difference to people’s lives.” 

Matt Hartley, Director of Marketing and Engagement at the Money Advice Trust, said: 

“Working at the Money Advice Trust for this past decade, I have seen the incredible impact our services have in helping people struggling with problem debt. But with 8 million people in need of debt advice, we know we need to bring that benefit to many more people in the years ahead – as well as do more to help prevent people from falling into financial difficulty in the first place. I feel privileged to have the chance to contribute to this ambitious agenda alongside such a strong team.” 





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